About Us

Founder and Creative Director Liz Paik was born in South Korea. Having lived in England, Hong Kong, New York most recently San Francisco she considers herself a bona fide citizen of the world.

Liz has always been a passionate animal lover and with her background in design she embarked on a quest to build from scratch a range of products catering to today's most savvy pet owners. Within six months, in December 2005, Cheengoo.com was launched.

Cheengoo's mission was to create a destination where the entire collection was of a consistently of high quality that boasted beautifully designed accessories where the onus was on both style and the pragmatic. Liz has owned and operated Cheengoo Boutique on San Francisco's Union Street for the past 5 years which gave her some unique insights into both the challenges of being a store owner and the demands of the market. Liz has an understanding of the logistics involved in both stocking shelves as well as knowing what items will fly off of them.

Cheengoo immediately made a mark in boutiques across the nation with a unique ensemble of collars and leashes that are made by hand in San Francisco. This was followed by a hugely successful range of toys that were a joy to design and where the inspiration was as much with her two year old son as her Yorkie Terrier mix. Motherhood had brought with it a desire to expand the range of products that Cheengoo offers outside of the pet industry; and fate, a long standing relationship with one of Liz's oldest friends and Yellow Label is about to make that wish a reality.